I applied the 10 minute tidy rule when tidying my spare room yesterday evening. I set the timer and began. When the alarm went off I felt so motivated to carry on that I ended up resetting the timer 3 more times.
In amongst the mess, I stumbled upon 2 red ‘click and store’ boxes that had been collapsed down and shoved behind some other clutter. The very appropriately named phrase displayed on the top read ‘Keep calm and tidy up’ which motivated me to do more clutter clearing, especially when I realised that I could fill them with things left lying around. Dangerous!